Retail Managers’ Preparedness to Capture Customers’ Emotions: A New Synergistic Framework to Exploit Unstructured Data with New Analytics
Author:
Affiliation:
1. School of Management University of Bristol Bristol UK
2. Department of Marketing, Branding & Tourism Middlesex University Business School London UK
3. Newcastle University Business School Newcastle Upon‐Tyne UK
Publisher
Wiley
Subject
Management of Technology and Innovation,Strategy and Management,General Business, Management and Accounting
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1111/1467-8551.12542
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