The Active Audience? Gurus, Management Ideas and Consumer Variability-Reference-Cited by-同舟云学术

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The Active Audience? Gurus, Management Ideas and Consumer Variability

Published:2014-12-25 Issue:2 Volume:26 Page:273-291
ISSN:1045-3172
Container-title:British Journal of Management
language:en
Short-container-title:Brit J Manage

Author:

Groß Claudia¹,Heusinkveld Stefan²,Clark Timothy³

Affiliation:

1. Institute for Management Research; Radboud University Nijmegen; PO Box 9108 6500 HK Nijmegen The Netherlands

2. VU University Amsterdam; Faculty of Economics and Business Administration; De Boelelaan 1105 1081 HV Amsterdam The Netherlands

3. Durham University; Business School; Mill Hill Lane Durham DH1 3LB UK

Publisher

Wiley

Subject

Management of Technology and Innovation,Strategy and Management,General Business, Management and Accounting

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/1467-8551.12086/fullpdf

Reference91 articles.

1. Management fashion;Abrahamson;Academy of Management Review,1996

2. Management fashion: lifecycles, triggers and collective learning processes;Abrahamson;Administrative Science Quarterly,1999

3. Made to fit: how practices vary as they diffuse;Ansari;Academy of Management Review,2010

4. Design and devotion: surges of rational and normative ideologies of control in managerial discourse;Barley;Administrative Science Quarterly,1992

5. The obstinate audience: the influence process from the point of view of social communication;Bauer;American Psychologist,1964

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