Marketing as an Investment in Shareholder Value-Reference-Cited by-同舟云学术

Marketing as an Investment in Shareholder Value

Published:2018-01-25 Issue:4 Volume:30 Page:943-965
ISSN:1045-3172
Container-title:British Journal of Management
language:en
Short-container-title:Brit J Manage

Author:

Hughes Mathew¹^ORCID,Hughes Paul²^ORCID,Yan Ji (Karena)³,Sousa Carlos M. P.³

Affiliation:

1. Loughborough UniversitySchool of Business and Economics Loughborough Leicestershire LE11 3TU UK

2. De Montfort UniversityLeicester Castle Business School Leicester LE1 5WH UK

3. Durham University Business SchoolDurham University Mill Hill Lane Durham DH1 3LB UK

Publisher

Wiley

Subject

Management of Technology and Innovation,Strategy and Management,General Business, Management and Accounting

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/1467-8551.12284

Reference125 articles.

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2. Organizational and competitive influences of exploration and exploitation activities in small firms;Abebe M. A.;Journal of Business Research,2014

3. AdAge(2016). ‘Unilever will “zero base” marketing budgets in belt tightening move’. Retrieved June 30 2016 fromhttp://adage.com/article/cmo-strategy/unilever/302196/.

4. Customer satisfaction and shareholder value;Anderson E. W.;Journal of Marketing,2004

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