Film or Film Brand? UK Consumers’ Engagement with Films as Brands-Reference-Cited by-同舟云学术

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Film or Film Brand? UK Consumers’ Engagement with Films as Brands

Published:2020-04-04 Issue:2 Volume:32 Page:369-398
ISSN:1045-3172
Container-title:British Journal of Management
language:en
Short-container-title:Brit J Manage

Author:

Kohli Gurdeep Singh¹,Yen Dorothy¹,Alwi Sharifah¹,Gupta Suraksha²^ORCID

Affiliation:

1. Brunel Business School Brunel University Kingston Lane Uxbridge UB8 3PH UK

2. Newcastle University London 102 Middlesex Street London E1 7EZ UK

Publisher

Wiley

Subject

Management of Technology and Innovation,Strategy and Management,General Business, Management and Accounting

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/1467-8551.12401

Reference119 articles.

1. Dimensions of Brand Personality

2. Consumers' identification and beyond: Attraction, reverence, and escapism in the evaluation of films

3. Antecedents and Consequences of Customer-Company Identification: Expanding the Role of Relationship Marketing.

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1. Using affective content to promote high-involvement services on social media;Journal of Business Research;2024-06

2. The impact of focus group opinions on market competitiveness and economic success in film production: Analysis of sociological and marketing aspects in the context of efficient resource utilisation and budget optimisation;Economics Entrepreneurship Management;2024-05-10

3. Evaluation of consumer usage behavior for interactive entertainment: A Netflix case study;Entertainment Computing;2024-03

4. An empirical examination of brand hate influence on negative consumer behaviors through NeWOM intensity. Does consumer personality matter?;Journal of Business Research;2024-02

5. Film Marketing and Brand Continuity: The Case of “Redirected/Už Lietuvą!”;Information & Media;2024-01-12

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