Surfacing consumer psychosensory perceptions of a nonendemic food: The case of coffee in a tea culture
Author:
Affiliation:
1. Marketing Department Feng Chia University Taichung Taiwan
2. Business Administration Department Overseas Chinese University Taichung Taiwan
3. Marketing Department National Chung Hsing University Taichung Taiwan
Publisher
Wiley
Subject
Sensory Systems,Food Science
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1111/joss.12625
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