Consumer Trust in Chicken Brands: A Structural Equation Model-Reference-Cited by-同舟云学术

Consumer Trust in Chicken Brands: A Structural Equation Model

Published:2015-10-16 Issue:4 Volume:63 Page:621-647
ISSN:0008-3976
Container-title:Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie
language:en
Short-container-title:Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie

Author:

Lassoued Rim¹,Hobbs Jill E.¹,Micheels Eric T.¹,Zhang David Di²

Affiliation:

1. Department of Bioresource Policy, Business & Economics; University of Saskatchewan; 51 Campus Drive (3D34) Saskatoon SK S7N 5A8 Canada

2. Department of Management and Marketing, Edwards School of Business; University of Saskatchewan; 25 Campus Drive Saskatoon SK S7N 5A7 Canada

Publisher

Wiley

Subject

Economics and Econometrics,Agronomy and Crop Science,Animal Science and Zoology,Ecology,Global and Planetary Change

Reference71 articles.

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2. Understanding retail branding: Conceptual insights and research priorities;Ailawadi;Journal of Retailing,2004

3. Alberta Livestock and Meat Agency Ltd. (ALMA) 2012 Canadian Consumer Retail Meat Study http://alma.alberta.ca/cs/groups/alma/documents/document/mdaw/mda5/∼edisp/agucmint-009603.pdf

4. How much brand equity is explained by trust?;Ambler;Management Decision,1997

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