An Assessment of Brand Experience Knowledge Literature: Using Bibliometric Data to Identify Future Research Direction-Reference-Cited by-同舟云学术

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An Assessment of Brand Experience Knowledge Literature: Using Bibliometric Data to Identify Future Research Direction

Published:2020-04-25 Issue:3 Volume:22 Page:287-317
ISSN:1460-8545
Container-title:International Journal of Management Reviews
language:en
Short-container-title:International Journal of Management Reviews

Author:

Zha Dongmei¹,Melewar T.C.¹,Foroudi Pantea¹^ORCID,Jin Zhongqi¹

Affiliation:

1. Business SchoolMiddlesex University London London NW4 4BT UK

Publisher

Wiley

Subject

Management of Technology and Innovation,Strategy and Management,General Decision Sciences

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/ijmr.12226

Reference177 articles.

1. The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge

2. Dimensions of Brand Personality

3. Consumer response to uncertain promotions: An empirical analysis of conditional rebates

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