How to increase first‐time donors' returns? The postdonation letter's content can make a difference-Reference-Cited by-同舟云学术

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How to increase first‐time donors' returns? The postdonation letter's content can make a difference

Published:2022-06-08 Issue:7 Volume:62 Page:1377-1387
ISSN:0041-1132
Container-title:Transfusion
language:en
Short-container-title:Transfusion

Author:

Moussaoui Lisa S.¹^ORCID,Blondé Jerôme²^ORCID,Chaduc‐Lemoine Coralie³,Baldelli Serena⁴,Desrichard Olivier¹^ORCID,Waldvogel Sophie³

Affiliation:

1. Health Psychology Research Group, Faculty of Psychology and Education Geneva University Geneva Switzerland

2. Social Influence Research Group, Faculty of Psychology and Education Geneva University Geneva Switzerland

3. Blood Transfusion Center, Department of Medical Specialties HUG ‐ Geneva University Hospitals Geneva Switzerland

4. Directorate of Communications and Marketing HUG ‐ Geneva University Hospitals Geneva Switzerland

Publisher

Wiley

Subject

Hematology,Immunology,Immunology and Allergy

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/trf.16933

Reference37 articles.

1. Eliciting repeat blood donations: tell early career donors why their blood type is special and more will give again

2. How Can We Improve Retention of the First-Time Donor? A Systematic Review of the Current Evidence

3. Examining if Sending Text Messages to Thank Blood Donors for Saving Lives Is a “Great Idea”? Evidence from a Randomized Field Experiment

4. Evaluation of the impact of a personalized postdonation short messaging service on the retention of whole blood donors

5. The effects of text messaging for promoting the retention of the first‐time blood donors, a randomized controlled study ( TEXT study)

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Paths to improve voluntary blood donation in mixed public/private blood donation systems such as in Lebanon?;Transfusion Clinique et Biologique;2024-08

2. The Impact of Digital Transformation on Blood Donation and Donor Characteristics;Transfusion Medicine and Hemotherapy;2023

3. Demographics of first‐time donors returning for donation during the pandemic: COVID ‐19 convalescent plasma versus standard blood product donors;Transfusion;2022-12-24

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