Examining if Sending Text Messages to Thank Blood Donors for Saving Lives Is a “Great Idea”? Evidence from a Randomized Field Experiment
Author:
Affiliation:
1. Health Psychology Research Group, Geneva University, Geneva, Switzerland
2. Department of Medical Specialties, HUG - Geneva University Hospitals, Geneva, Switzerland
3. HUG - Geneva University Hospitals, Geneva, Switzerland
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10495142.2018.1526753
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