More is not always better: The impact of value co‐creation fit on B2B and B2C customer satisfaction
Author:
Affiliation:
1. Department of Marketing, Logistics, and Operations Management University of North Texas Denton TX USA
2. Department of Management & Entrepreneurship Kennesaw State University Kennesaw GA USA
Publisher
Wiley
Subject
Management Science and Operations Research,Business, Management and Accounting (miscellaneous)
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1111/jbl.12278
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