Do you want a description with that wine? The role of wine mental imagery in consumer's desire to drink using the revised Vividness of Wine Imagery Questionnaire ( VWIQ‐II )
Author:
Affiliation:
1. Faculty of Social and Behavioral Sciences Utrecht University Utrecht The Netherlands
2. Department of Food Science Aarhus University Aarhus Denmark
Funder
Aarhus Universitets Forskningsfond
Publisher
Wiley
Subject
Sensory Systems,Food Science
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1111/joss.12712
Reference85 articles.
1. The theory of planned behavior
2. Assessing vividness of mental imagery: The Plymouth Sensory Imagery Questionnaire
3. Imagery-induced interference on a visual detection task
4. Working memory and the vividness of imagery.
5. Grounded Cognition
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