Rational Versus Intuitive Gatekeeping: Escalation of Commitment in the Front End of NPD

Author:

Eliëns RamonORCID,Eling Katrin,Gelper Sarah,Langerak Fred

Publisher

Wiley

Subject

Management of Technology and Innovation,Strategy and Management

Reference86 articles.

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3. Hypotheses in marketing science: Literature review and publication audit;Armstrong;Marketing Letters,2001

4. Inventor perseverance after being told to quit: The role of cognitive biases;Åstebro;Journal of Behavioral Decision Making,2007

5. Perspective: Trends and drivers of success in NPD practices: Results of the 2003 PDMA best practices study;Barczak;Journal of Product Innovation Management,2009

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