Using a Modified Payment Card Survey to Measure Chinese Consumers’ Willingness to Pay for Fair Trade Coffee: Considering Starting Points

Author:

Yang Shang-Ho,Qing Ping,Hu Wuyang,Liu Yun

Publisher

Wiley

Subject

Economics and Econometrics,Agronomy and Crop Science,Animal Science and Zoology,Ecology,Global and Planetary Change

Reference23 articles.

1. Abrahim , A. 2006 Black Gold DVD, The economics of coffee http://www.blackgoldmovie.com/economics.php

2. Allison , M. 2009 The Seattle Times, Starbucks thrives in China, attacked in Beirut, London http://seattletimes.nwsource.com/html/businesstechnology/2008628258_webstarbucks14.html

3. Do ethical consumers care about price? A revealed preference analysis of fair trade coffee purchases;Arnot;Canadian Journal of Agricultural Economics,2006

4. Label performance and the willingness to pay for fair trade coffee: A cross-national perspective;Basu;International Journal of Consumer Studies,2008

5. Putting their money where their mouths are: Consumer willingness to pay multi-ingredient, processed organic food products;Batte;Food Policy,2007

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