Marketing Biotech Soybeans with Functional Health Attributes

Author:

Chema S. Kambua,Marks Leonie A.,Parcell Joseph L.,Bredahl Maury

Publisher

Wiley

Subject

Economics and Econometrics,Agronomy and Crop Science,Animal Science and Zoology,Ecology,Global and Planetary Change

Reference56 articles.

1. Means-End Chain Theory and Laddering in Agricultural Marketing Research1

2. Discursive psychology: An alternative conceptual foundation to means-end chain theory

3. A comparison of five elicitation techniques for elicitation of attributes of low involvement products

4. A. Boecker, J. Hartl, and S. Albrecht . 2005 . Consumer acceptance of genetically modified foods in Germany, Final Report, Illinois Missouri Biotechnology Alliance, University of Missouri, Columbia MO . Available athttp://www.imba.missouri.edu.

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