“Supply Chain-Marketing Shark Tank” Experiential Lab Game in Interdisciplinary Business Education: Qualitative and Quantitative Analyses
Author:
Affiliation:
1. College of Business Administration; Savannah State University; Savannah GA 31404
2. Global Logistics & International Business Education and Research Center; College of Business Administration; Savannah State University Savannah GA 31404
Publisher
Wiley
Subject
Decision Sciences (miscellaneous),Education,Business, Management and Accounting (miscellaneous)
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/dsji.12053/fullpdf
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4. The ‘Organization’ as an interdisciplinary learning zone: Using a strategic game to integrate learning about supply chain management and advertising;Arora;The Learning Organization,2012
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