Bridging the gap between design and behavioral research: (Re)searching the optimum design strategy for brands and new product innovations
Author:
Affiliation:
1. University of Twente, Faculty of Engineering Technology Department Design Production & Management Drienerlolaan 5 Enschede 7522 NB Netherlands
Publisher
Wiley
Subject
Management of Technology and Innovation,Strategy and Management
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1111/caim.12393
Reference68 articles.
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