Competing through brand style: A systematic approach to explain style strategies in product design
Author:
Affiliation:
1. MIT Institute of Design, MIT-ADT University, Pune, India
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/14606925.2023.2300860
Reference43 articles.
1. The Role of Packaging in Brand Communication;Agariya A. K.;International Journal of Scientific & Engineering Research,2012
2. Aesthetic Flexibility in the Management of Visual Product Branding
3. Can All Brands Innovate in the Same Way? A Typology of Brand Position and Innovation Effort*
4. Seeking the Ideal Form: Product Design and Consumer Response
5. Balancing design freedom and brand recognition in the evolution of automotive brand styling
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