Aesthetic Flexibility in the Management of Visual Product Branding

Author:

Andersson Torbjörn,Warell Anders

Publisher

Elsevier BV

Subject

Artificial Intelligence,Industrial and Manufacturing Engineering

Reference18 articles.

1. O. Persson, J. Schoormas, D. Snelders, Toni-Matti Karjalainen, Should new products look similar or different? The influence of the market environment on strategic product styling. Design studies 29 (2008) 30-48 Elsevier Ltd. Great Britain.

2. A. Warell, Design Syntactics: A Functional Approach to Visual Product Form – Theory, Models, and Methods. PhD Thesis. Gothenburg: Chalmers University of Technology. 2002.

3. A. Warell, Identity Recogntion in product Design: An Approach for Design Management, proceedings of the 13th International Product Development Management Cnference. Milan: Politecnico di Milano. June 2006.

4. R. Monö, Design for Product Understanding, Liber AB, Trelleborg, 1997.

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