Commercialization of Platform Technologies: Launch Timing and Versioning Strategy-Reference-Cited by-同舟云学术

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Commercialization of Platform Technologies: Launch Timing and Versioning Strategy

Published:2012-04-17 Issue:6 Volume:22 Page:1374-1388
ISSN:1059-1478
Container-title:Production and Operations Management
language:en
Short-container-title:Prod Oper Manag

Author:

Bhargava Hemant K.¹,Kim Byung Cho²,Sun Daewon³

Affiliation:

1. Graduate School of Management; University of California Davis, GH-3108; Davis California 95616 USA

2. Graduate School of Management of Technology; Sogang University; 35 Baekbeom-ro (Shinsu-dong), Mapo-gu Seoul 121-742 Korea

3. Department of Management, Mendoza College of Business; University of Notre Dame; Room 359 Notre Dame Indiana 46556 USA

Publisher

Wiley

Subject

Management of Technology and Innovation,Industrial and Manufacturing Engineering,Management Science and Operations Research

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1937-5956.2012.01344.x/fullpdf

Reference53 articles.

1. Sequential versus simultaneous choice with endogenous quality;Aoki;Internat. J. Indust. Organ.,1997

2. Competition in two-sided markets;Armstrong;RAND J. Econ.,2006

3. Timing and quality decisions for entrepreneurial product development;Armstrong;Eur. J. Oper. Res.,2002

4. On sequential and simultaneous contributions under incomplete information;Bag;Int. J. Game Theory,2011

5. Information good and vertical differentiation;Bhargava;J. Manage. Inf. Syst.,2001

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