Impact of food retailer branding on expectation generation and liking
Author:
Affiliation:
1. Food and Nutrition Group; Sheffield Hallam University, Howard Street; Sheffield S1 1WB United Kingdom
Publisher
Wiley
Subject
Sensory Systems,Food Science
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/joss.12322/fullpdf
Reference35 articles.
1. Addy , R. 2013 http://www.foodmanufacture.co.uk/Business-News/Sainsbury-own-label-hits-brands-says-analyst
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4. Influence of expectations created by label on consumers acceptance of Uruguayan low-fat cheeses;Arcia;Journal of Sensory Studies,2012
5. The market conditions of the UK grocery retail sector: Findings from a longitudinal analysis of media stories;Beresford;Journal of Management and World Business Research,2016
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