Toward a Theory of Entertainment Persuasion: Explaining the Persuasive Effects of Entertainment-Education Messages-Reference-Cited by-同舟云学术

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Toward a Theory of Entertainment Persuasion: Explaining the Persuasive Effects of Entertainment-Education Messages

Published:2008-08 Issue:3 Volume:18 Page:407-425
ISSN:1050-3293
Container-title:Communication Theory
language:en
Short-container-title:

Author:

Moyer-Gusé Emily

Publisher

Oxford University Press (OUP)

Subject

Linguistics and Language,Language and Linguistics,Communication

Reference61 articles.

1. Imaginary social relationships with celebrities appearing in television commercials;Alperstein;Journal of Broadcasting & Electronic Media,1991

2. The role of psychological reactance in drinking following alcohol prevention messages;Bensley;Journal of Applied Social Psychology,1991

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