Affiliation:
1. University of Maroua Maroua Cameroon
Abstract
The aim of this research is to highlight the role of manager's profile in the adoption of social innovation in industrial companies. It has used a quantitative methodology, with a questionnaire administered to 176 managers of Cameroonian industrial companies. The results of the hypotheses tests were derived from the multifactorial ANOVA and multiple linear regression analyses. The results show that among the sociodemographic profile variables, only the level of education and experience of the managers have a significant effect on social innovation, unlike gender and age which have no effect. In addition, the manager's personal values contribute to the adoption of social innovation through his ethical values and community ownership. The study therefore offers relevant implications for managers and owners of industrial companies who aspire to consider social innovation in their offerings to meet profitability objectives and create positive social impact.