Affiliation:
1. Department of Marketing; University of Quebec in Montreal; Montreal Quebec Canada
2. Department of Economics and Administrative Sciences; University of Quebec in Chicoutimi; Quebec Canada
Subject
Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology
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2. Partners in new product development: SC Johnson and the alliance for environmental innovation;Alston;Corporate Environmental Strategy,1999
3. The socially conscious consumer;Anderson;The Journal of Marketing,1972
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