Pre-school children and marketing communications-Reference-Cited by-同舟云学术

Pre-school children and marketing communications

Published:2016-08-18 Issue:5 Volume:40 Page:618-623
ISSN:1470-6423
Container-title:International Journal of Consumer Studies
language:en
Short-container-title:International Journal of Consumer Studies

Author:

Preston Christopher¹

Affiliation:

1. Queen Margaret University; Edinburgh UK

Publisher

Wiley

Subject

Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology

Reference33 articles.

1. Associations of American Indian children's screen-time behaviour with parental television behaviour, parental perceptions of children's screen time, and media-related resources in the home;Barr-Anderson;PubMed Central,2011

2. Age difference in children's perception of message intent;Blosser;Communications Research,1985

3. The 30 second effect: an experiment revealing the impact of television commercials on food preferences in preschoolers;Borzekowski;Journal of the American Dietetic Association,2006

4. Discrimination of television programs and commercials by preschool children;Butter;Journal of Advertising Research,1981

Cited by 7 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Marketing and Social Criticisms;Advances in Business Strategy and Competitive Advantage;2024-09-20

2. Balancing Corporate Social Responsibility and Corporate Profitability;Advances in Business Strategy and Competitive Advantage;2024-08-29

3. Preschoolers' request behaviour and family conflict: The role of family communication and advertising mediation styles;Journal of Consumer Behaviour;2021-04

4. Children's attention toward cartoon executed photos;Annals of Tourism Research;2020-01

5. Do depicted suggestions of portion size on‐pack impact how much (un)healthy food children consume;International Journal of Consumer Studies;2019-01-03