The Social Norms of Discrete Consumer Exchange.
Author:
Publisher
Wiley
Subject
Economics and Econometrics,Sociology and Political Science
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1536-7150.1999.tb03405.x/fullpdf
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1. The Environment of Marketing Channel Dyads: A Framework for Comparative Analysis
2. The Political Economy Paradigm: Foundation for Theory Building in Marketing
3. An Exploratory Investigation of Organizational Antecedents to New Product Success
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