L’injustice perçue à l’égard de la tarification par le revenue management : une analyse de ses manifestations affectives
Author:
Publisher
CAIRN
Subject
General Materials Science
Reference22 articles.
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3. BITNER M.J., BOOMS B.H. et TETREAULT M.S. (1990), ?The Service Encounter : Diagnosing Favorable and Unfavorable Incidents?, Journal of Marketing, Vol. 54 no 1, p. 71-84
4. BOLTON L.E., WARLOP L. et ALBA J.W. (2003), ?Consumer Perceptions of Price (Un)Fairness?, Journal of Consumer Research, Vol. 29, March, p. 474-491
5. CAMPBELL M. C. (2007), ?'Says Who ? !' How The Source of Price Information and Affect Influence Perceived Price (Un)Fairness?, Journal of Marketing Research, Vol. 44, no 2, p. 261-271
Cited by 3 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Teleconsultation management in healthcare during the COVID-19 pandemic: The impact of Perceived Justice on satisfaction and Word-Of-Mouth;Journal of General Management;2023-03-08
2. Revenue management pricing in the hotel sector: Reducing perceived unfairness to encourage willingness to pay;Recherche et Applications en Marketing (English Edition);2020-09
3. Stratégie de tarification par le revenue management dans le secteur hôtelier : réduire l’injustice perçue pour favoriser le consentement à payer;Recherche et Applications en Marketing (French Edition);2020-06-09
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