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Mass Customization and Guardrails: “You Can Not Be All Things to All People”

  • Published:2017-06-01 Issue:9 Volume:26 Page:1728-1745
  • ISSN:1059-1478
  • Container-title:Production and Operations Management
  • language:en
  • Short-container-title:Prod Oper Manag

Author:

Çil Eren B.1,Pangburn Michael S.1

Affiliation:

1. Lundquist College of Business; University of Oregon; Eugene Oregon 97403 USA

Publisher

Wiley

Subject

Management of Technology and Innovation,Industrial and Manufacturing Engineering,Management Science and Operations Research

Reference51 articles.

1. The value of brand equity;Aaker;J. Bus. Strategy,1992

2. Dimensions of brand personality;Aaker;J. Market. Res.,1997

3. Mass customization vs. mass production: Variety and price competition;Alptekinoğlu;Manu. Serv. Oper. Manag.,2008

4. Leadtime-variety tradeoff in product differentiation;Alptekinoğlu;Manuf. Serv. Oper. Manag.,2010

5. Possessions and the extended self;Belk;J. Consum. Res.,1988

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