Utilizing Public Betas and Free Trials to Launch a Software Product
Author:
Affiliation:
1. Naveen Jindal School of Management; University of Texas at Dallas; 800 W Campbell Road; SM33; Richardson 75080 Texas USA
2. Indian School of Business AC 6; Level 1; Room 6123; Gachibowli; Hyderabad 500111 Telangana India
Publisher
Wiley
Subject
Management of Technology and Innovation,Industrial and Manufacturing Engineering,Management Science and Operations Research
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/poms.12740/fullpdf
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