Marketing at the bottom of the pyramid: Literature review and future research agenda-Reference-Cited by-同舟云学术

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Marketing at the bottom of the pyramid: Literature review and future research agenda

Published:2022-03-31 Issue:5 Volume:46 Page:1517-1536
ISSN:1470-6423
Container-title:International Journal of Consumer Studies
language:en
Short-container-title:Int J Consumer Studies

Author:

Vishnoi Prama¹^ORCID,Bhardwaj Neha²,Vohra Anupama¹

Affiliation:

1. Faculty of Management Studies University Enclave New Delhi, Delhi India

2. Indian Institute of Management Rohtak Haryana India

Publisher

Wiley

Subject

Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/ijcs.12804

Reference140 articles.

1. Towards a higher socio-economic impact through shared understanding of product requirements in emerging markets: The case of the Indian healthcare innovations

2. A Systematic Literature Review of Constraint-Based Innovations: State of the Art and Future Perspectives

3. Impact of patient portal behavioral engagement on subsistence consumers' wellbeing

4. How does value co-creation transform quality of life at the bottom of the pyramid?

Cited by 12 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Consumer Well‐Being at the Base of the Pyramid and Subsistence Marketplaces: A Review and Research Agenda;International Journal of Consumer Studies;2024-08-15

2. Unwrapped Voices: Thematic Mapping of Consumer Behavior at the Bottom of the Pyramid;Journal of Poverty;2024-08-06

3. From individual to household decision‐making: A practical perspective on the base of the pyramid consumer;Journal of Consumer Behaviour;2024-07-30

4. Connecting BOP consumers and retailers: What drives small-time retailing through social media?;Journal of Retailing and Consumer Services;2024-03

5. The impact of shared value proposition on consumer engagement through a sense of brand community;International Journal of Consumer Studies;2024-03

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