Can initial trust boost intention to purchase Ayurveda products? A theory of consumption value (TCV) perspective-Reference-Cited by-同舟云学术

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Can initial trust boost intention to purchase Ayurveda products? A theory of consumption value (TCV) perspective

Published:2022-04-03 Issue:6 Volume:46 Page:2521-2541
ISSN:1470-6423
Container-title:International Journal of Consumer Studies
language:en
Short-container-title:Int J Consumer Studies

Author:

Chakraborty Debarun¹^ORCID,Siddiqui Mujahid²,Siddiqui Aaliyah³

Affiliation:

1. Symbiosis Institute of Business Management (SIBM), Nagpur, Constituent of Symbiosis International (Deemed University) Pune India

2. Dr. Ambedkar Institute of Management Studies and Research Nagpur India

3. Symbiosis Centre for Management Studies, Nagpur, Constituent of Symbiosis International (Deemed University) Pune India

Publisher

Wiley

Subject

Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/ijcs.12805

Reference165 articles.

1. Unravelling the brand 'Patanjali' – study of a flourishing Ayurvedic brand in India

2. Predicting intentions to purchase organic food: The role of affective and moral attitudes in the Theory of Planned Behaviour

3. Social-Marketing Activities to Augment Brands of Faith in Diversified Marketing in India

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