Social-Marketing Activities to Augment Brands of Faith in Diversified Marketing in India
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Publisher
Springer Singapore
Link
http://link.springer.com/content/pdf/10.1007/978-981-10-3566-1_4
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1. Can initial trust boost intention to purchase Ayurveda products? A theory of consumption value (TCV) perspective;International Journal of Consumer Studies;2022-04-03
2. Reinforcement of Brands Inspired by Faith with the Paradox of Cultural Divergence in Indian FMCG Market;IIM Kozhikode Society & Management Review;2019-10-13
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