Communicating nutrition information at the point of purchase: An eye-tracking study of shoppers at two grocery stores in the United States-Reference-Cited by-同舟云学术

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Communicating nutrition information at the point of purchase: An eye-tracking study of shoppers at two grocery stores in the United States

Published:2018-09 Issue:5 Volume:42 Page:557-565
ISSN:1470-6423
Container-title:International Journal of Consumer Studies
language:en
Short-container-title:Int J Consum Stud

Author:

Bartels Mike¹,Tillack Katherin¹,Jordan Lin Chung-Tung²^ORCID

Affiliation:

1. Tobii Pro; Falls Church Virginia

2. Center for Food Safety and Applied Nutrition; U.S. Food and Drug Administration; College Park Maryland

Publisher

Wiley

Subject

Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/ijcs.12474/fullpdf

Reference34 articles.

1. Front of pack labels enhance attention to nutrition information in novel and commercial brands;Becker;Food Policy,2015

2. An efficient methodology for assessing attention to and effect of nutrition information displayed front-of-pack;Bialkova;Food Quality and Preference,2011

3. To see or not to see: Do front of pack nutrition labels affect attention to overall nutrition information?;Bix;PLoS One,2015

4. Measuring the value of point-of-purchase marketing with commercial eye-tracking data;Chandon;INSEAD Business School Research Paper,2006

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