The influence of visual elements in Chinese food labels on consumers’ visual perception: insights from an eye-tracking study
Author:
Affiliation:
1. Pan Tianshou College of Architecture and Art Design, Ningbo University, Ningbo, Zhejiang, People’ s Republic of China
Funder
Zhejiang Provincial Social Science Fund
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/09637486.2024.2397711
Reference21 articles.
1. Influence of Interpretation Aids on Attentional Capture, Visual Processing, and Understanding of Front-of-Package Nutrition Labels
2. How do design features influence consumer attention when looking for nutritional information on food labels? Results from an eye-tracking study on pan bread labels
3. Food labels: Do consumers perceive what semiotics want to convey?
4. Communicating nutrition information at the point of purchase: An eye-tracking study of shoppers at two grocery stores in the United States
5. Consumer understanding and use of nutrition labelling: a systematic review
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