The Relationship Between Message Recall and Persuasion: More Complex Than It Seems
Author:
Affiliation:
1. Department of Communication; Western Illinois University; Macomb; IL; 61455; USA
2. Department of Communication; Michigan State University; East Lansing; MI; 48824; USA
Publisher
Oxford University Press (OUP)
Subject
Linguistics and Language,Language and Linguistics,Communication
Reference39 articles.
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2. Memory-based versus on-line processing: Implications for attitude strength;Bizer;Journal of Experimental Social Psychology,2006
3. Effects of message repetition on argument processing, recall, and persuasion;Cacioppo;Basic and Applied Social Psychology,1989
4. Central and peripheral routes to persuasion: An individual difference perspective;Cacioppo;Journal of Personality and Social Psychology,1986
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