Identifying Product Attributes and Consumer Attitudes that Impact Willingness to pay for a Nutraceutical-Rich Juice Product-Reference-Cited by-同舟云学术

Identifying Product Attributes and Consumer Attitudes that Impact Willingness to pay for a Nutraceutical-Rich Juice Product

Author:

Lawless L.J.R.¹²,Drichoutis A.C.³,Nayga R.M.⁴⁵⁶,Threlfall R.T.⁷,Meullenet J.F.¹⁷

Affiliation:

1. Department of Food Science; University of Arkansas; Fayetteville AR 72704

2. The Hershey Company; Hershey PA 17033

3. Department of Agricultural Economics & Rural Development; Agricultural University of Athens; Athens Greece

4. Department of Agricultural Economics and Agribusiness; University of Arkansas; Fayetteville AR 72704

5. Norwegian Agricultural Economics Research Institute; Oslo Norway

6. Department of Food and Resource Economics; Korea University; Seoul South Korea

7. Institute of Food Science and Engineering; University of Arkansas; Fayetteville AR 72704

Funder

U.S. Department of Agriculture

Publisher

Wiley

Subject

Sensory Systems,Food Science

Link

Reference52 articles.

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