Focus group and word association for evaluating consumer perception of microwave popcorn labels
Author:
Affiliation:
1. Department of Food Engineering and Technology São Paulo State University (Unesp), Institute of Biosciences, Humanities and Exact Sciences (Ibilce), Campus São José do Rio Preto São José do Rio Preto São Paulo Brazil
Funder
Conselho Nacional de Desenvolvimento Científico e Tecnológico
Publisher
Wiley
Subject
Sensory Systems,Food Science
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1111/joss.12808
Reference37 articles.
1. Codex Alimentarius. (2013).Guidelines for use of nutrition and health claims—CAC/GL 23–1997.http://www.fao.org/ag/humannutrition/32444-09f5545b8abe9a0c3baf01a4502ac36e4.pdf. Accessed March 20 2022.
2. Projective techniques in consumer research
3. Grupos focales: Una guía conceptual y metodológica;Escobar J.;Cuadernos Hispanoamericanos de Psicología,2009
4. Consumers' perceptions toward 3 different fermented dairy products: Insights from focus groups, word association, and projective mapping
5. Consumers’ perceptions and preferences for local food: A review
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