1. Department of MarketingBI Norwegian Business School Norway
2. Department of InnovationConsumer and Sensory Sciences, Nofima Norway
3. School of Economics and BusinessNorwegian University of Life Sciences (NMBU) Norway
4. Department of InformaticsUniversity of Zurich Switzerland
5. Department of Economics and Business EconomicsAarhus University Denmark
6. Department of Food Safety and QualityNofima Norway