The Form of Relationship between Firm-Level Product Innovativeness and New Product Performance in Developed and Emerging Markets
Author:
Publisher
Wiley
Subject
Management of Technology and Innovation,Strategy and Management
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/jpim.12180/fullpdf
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4. The contingent value of responsive and proactive market orientations for new product program performance;Atuahene-Gima;Journal of Product Innovation Management,2005
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