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The Role of Product Originality, Usefulness and Motivated Consumer Innovativeness in New Product Adoption Intentions

  • Published:2014-06-03 Issue:2 Volume:32 Page:214-223
  • ISSN:0737-6782
  • Container-title:Journal of Product Innovation Management
  • language:en
  • Short-container-title:J Prod Innov Manag

Author:

Li Guoxin,Zhang Ruijin,Wang Chao

Funder

National Science Foundation of China

China Postdoctoral Science Foundation

Publisher

Wiley

Subject

Management of Technology and Innovation,Strategy and Management

Reference46 articles.

1. Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior;Arts;International Journal of Research in Marketing,2011

2. Managing seller-buyer relationships during new product development;Athaide;Journal of Product Innovation Management,2009

3. Back-translation for cross-cultural research;Brislin;Journal of Cross-Cultural Psychology,1970

4. Decomposing product innovativeness and its effects on new product success;Calantone;Journal of Product Innovation Management,2006

5. Consumer innovativeness influence on really new product adoption;Chao;Australasian Marketing Journal (AMJ),2012

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