Signaling Quality: An Examination of the Effects of Marketing- and Nonmarketing-Controlled Signals on Perceptions of Automotive Brand Quality
Author:
Publisher
Wiley
Subject
Management of Technology and Innovation,Strategy and Management
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/jpim.12120/fullpdf
Reference61 articles.
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2. A procedure for testing the signaling hypothesis;Albrecht;Journal of Public Economics,1981
3. Quality, price, advertising, and published quality ratings;Archibald;The Journal of Consumer Research,1983
4. Hypotheses in marketing science: Literature review and publication audit;Armstrong;Marketing Letters,2001
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