1. Norman Frohlich Professor in Business Sustainability, I.H. Asper School of Business University of Manitoba Winnipeg Manitoba R3T 5V4 Canada
2. F. Ross Johnson Professor of Marketing, I.H. Asper School of Business University of Manitoba Winnipeg Manitoba R3T 5V4 Canada
3. I.H. Asper School of Business University of Manitoba Winnipeg Manitoba R3T 5V4 Canada