1. Sponsorship and the Vic Health model;Betts;Health Promot J Aust,1993
2. Exploitation: the key to sponsorship success;Okter;Eur Res,1988
3. Olympic sponsorship vs ‘ambush’ marketing: who gets the gold;Sandler;] Advertising Res,1989
4. Evaluating sponsorship effectiveness;Donovan;Health Promot J Aust,1993