Maintaining relevance: an evaluation of health message sponsorship at Australian community sport and arts events
Author:
Publisher
Springer Science and Business Media LLC
Subject
Public Health, Environmental and Occupational Health
Link
http://link.springer.com/content/pdf/10.1186/1471-2458-14-1242.pdf
Reference58 articles.
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2. Dobbinson SJ, Hayman JA, Livingston PM: Prevalence of health promotion policies in sports clubs in Victoria, Australia. Health Promot Int. 2006, 21 (2): 121-129. 10.1093/heapro/dak001.
3. Jalleh G, Donovan RJ, Giles-Corti B, Holman CAJ: Sponsorship: impact on brand awareness and brand attitudes. Soc Mark Q. 2002, 8 (1): 35-45. 10.1080/15245000212545.
4. Mills C, Knuiman M, Rosenberg M, Wood L, Ferguson R: Are the arts an effective setting for promoting health messages?. Perspect Public Health. 2013, 133 (2): 116-121. 10.1177/1757913911419895.
5. Donovan RJ, Henley N: Social Marketing: Principles and Practice. 2003, Ip Communications Melbourne
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