Consumer fetish-Reference-Cited by-同舟云学术

Consumer fetish

Published:2013-09 Issue:1 Volume:2013 Page:386-404
ISSN:1559-890X
Container-title:Ethnographic Praxis in Industry Conference Proceedings
language:en
Short-container-title:Ethnographic Praxis in Industry Conference Proceedings

Author:

ARNOULD ERIC¹,CAYLA JULIEN²

Affiliation:

1. [Papers] is University Professor of Consumer Marketing at the University of Bath and Visiting Professor of Marketing at Southern Denmark University.

2. [Papers] is a Research Fellow at the Institute on Asian Consumer Insight in Singapore.

Publisher

Wiley

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1559-8918.2013.00032.x/fullpdf

Reference60 articles.

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4. On Method in Consumer Research: A Critical Relativist Perspective;Anderson;Journal of Consumer Research,1986

5. The sweetness of salvation: consumer marketing and the liberal-bourgeois theory of needs;Applbaum;Current Anthropology,1998

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