Producing consumers: market researchers’ selection and conception of focus group participants
Author:
Affiliation:
1. Department of Social Anthropology, Stockholm University, Stockholm, Sweden
Publisher
Informa UK Limited
Subject
Marketing,Economics and Econometrics,Anthropology,Social Psychology
Link
https://tandfonline.com/doi/pdf/10.1080/10253866.2018.1549548
Reference43 articles.
1. Markets, market-making and marketing
2. Unpacking insight: How consumers are qualified by advertising agencies
3. Consumer fetish
4. From Counterculture to Consumer Culture
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