The Dynamics of Shifts in European Alcoholic Drinks Consumption-Reference-Cited by-同舟云学术

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The Dynamics of Shifts in European Alcoholic Drinks Consumption

Published:2000-03 Issue:3 Volume:12 Page:85-109
ISSN:0896-1530
Container-title:Journal of International Consumer Marketing
language:en
Short-container-title:Journal of International Consumer Marketing

Author:

Smith David E.,Solgaard Hans Stubbe

Publisher

Informa UK Limited

Subject

Marketing,Management Information Systems

Link

http://www.tandfonline.com/doi/pdf/10.1300/J046v12n03_06

Reference44 articles.

1. Alcoholic Beverages and European Society. 1993. Amsterdam: The Amsterdam Group.

2. Standardization in international marketing: Is Ted Levitt in fact right?

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