Marketing of Churches: An Empirical Study of Important Attributes
Author:
Publisher
Informa UK Limited
Subject
Business, Management and Accounting (miscellaneous)
Link
http://www.tandfonline.com/doi/pdf/10.1300/J090v13n01_06
Reference26 articles.
1. Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance
2. A Paradigm for Developing Better Measures of Marketing Constructs
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