Planning and Implementing Institutional Image and Promoting Academic Programs in Higher Education

Author:

Çetin Rubeena

Publisher

Informa UK Limited

Subject

Marketing,Education

Reference45 articles.

1. Selection Criteria Used by Graduate Students in Considering Doctoral Business Programs Offered by Private vs. Public Institutions

2. Anderson, C. 1994.Dear prospective student: An analysis of admissions materials from 4 universities, 28–38. College and University. (Fall)

3. Anderson, C. and Reid, J. Are higher education institutions providing college-bound students what they want on the WEB? A study of information needs and perceptions about university and college WEB pages. Proceedings of the 1999 Symposium for the Marketing of Higher Education. New Orleans, LA: AMA.

4. Impact of Universities' Promotional Materials on College Choice

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