Four key variables for determining the image of higher education institutions: a cross-national analysis based on undergraduate students-Reference-Cited by-同舟云学术

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Four key variables for determining the image of higher education institutions: a cross-national analysis based on undergraduate students

Published:2022-04-18 Issue: Volume: Page:1-19
ISSN:0884-1241
Container-title:Journal of Marketing for Higher Education
language:en
Short-container-title:Journal of Marketing for Higher Education

Author:

Alcaide-Pulido Purificación¹^ORCID,Gutiérrez-Villar Belén²^ORCID,Carbonero-Ruz Mariano³^ORCID,Alves Helena⁴^ORCID

Affiliation:

1. Communication and Education Department, Universidad Loyola Andalucía, Cordoba, Spain

2. Management Department, Universidad Loyola Andalucía, Cordoba, Spain

3. Quantitative Methods Department, Universidad Loyola Andalucía, Cordoba, Spain

4. Management and Economics Department and NECE, University of Beira Interior, Covilhã, Portugal

Publisher

Informa UK Limited

Subject

Marketing,Education

Link

https://www.tandfonline.com/doi/pdf/10.1080/08841241.2022.2056671

Reference64 articles.

1. Factors contributing to university image: the postgraduate students’ points of view

2. Development of a model to analyze HEI image: a case based on a private and a public university

3. The future of university or universities of the future: a paradox for uncertain times

4. A cognitive approach to understanding university image

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