What Drives Consumer Participation to Loyalty Programs?-Reference-Cited by-同舟云学术

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What Drives Consumer Participation to Loyalty Programs?

Published:2003-01 Issue:1-2 Volume:2 Page:69-83
ISSN:1533-2667
Container-title:Journal of Relationship Marketing
language:en
Short-container-title:Journal of Relationship Marketing

Author:

Wulf Kristof De,Odekerken-Schröder Gaby,Canniére Marie Hélène de,Van Oppen Claudia

Publisher

Informa UK Limited

Subject

Marketing

Link

http://www.tandfonline.com/doi/pdf/10.1300/J366v02n01_05

Reference39 articles.

1. Inequity In Social Exchange

2. Orthogonal Main-Effect Plans for Asymmetrical Factorial Experiments

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4. Designing a Customer Loyalty Program;2020 The 6th International Conference on Industrial and Business Engineerin;2020-09-27

5. Role of information and communication technology in improving loyalty program effectiveness: a comprehensive approach and future research agenda;Information Technology & Tourism;2019-01-25

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